About Us
Heart And Soul of Aspire For Her
Behind Aspire For Her (AFH) is Madhura, a woman who knows a thing or two about smashing glass ceilings! Before starting AFH, she spent 25 years in the banking world. She was the driving force in building one of India’s youngest banks and led its merger with a NBFC. Plus, she spent 17 years in global banking, growing the P&L to an impressive $100 million business! Now, she’s bringing that same energy and expertise to empower women across India.
Our Mission and Vision
Less than 20% of working age women in India are contributing to the GDP – making us the country with the 3rd lowest economic participation of women. We plan to change this by 2025, by:
Adding 10 million women to India's work force by 2025 and 20 million by 2030
Creating a generation of economically independent women
Our Advisors
Poornima Shenoy
Strategy Advisor
Poornima leads Hummingbird Advisors, helping young businesses take flight, especially those led by women. A true powerhouse, she sits on the boards of Dixon, NSEIT, Co-Forge BPM, and Padget Electronics. She is a TiE Charter Member, a British Chevening Scholar, and co-author of Accelerating Her Business.
Jaya Janardanan
Technology & Operations Advisor
With almost 30 years in bank tech, Jaya brings a mix of strategy, tech expertise, and solid leadership. She's been recognised as a leading woman achiever in the BFSI space, winning multiple awards along the way. Passionate about empowering women, Jaya also set up a customer care centre that creates job opportunities for women looking to get back into the workforce.
The Strategy of
Our winning Formula
Achievements